Why He Loses Weight Eating Pizza… and You Gain Weight Doing Everything ‘Right’ I EP. 14
✨ The Midlife Truth No One in the Fitness Industry Talks About
(But your body has been screaming it for years.)
You’ve seen it happen.
He stops drinking soda… goes to the gym twice a week… still inhales wings on the weekend… maybe tries intermittent fasting because Dave from the warehouse said it “worked.”
And BOOM — 20 pounds gone.
Barely trying.
Still living his best snack life.
Meanwhile, you’re over here:
• Lifting five days a week
• Tracking everything that touches your lips
• Saying no to the Friday night margarita
• Eating clean like it’s a full-time religion
• Doing everything “right”
And the scale?
+5 pounds.
Your brain: “…ma’am???”
You’re frustrated.
You’re exhausted.
You’re wondering, What the actual hell is wrong with me?
Let me pull back the curtain with the honesty women on Reddit, Facebook, IG & right here in Manatee County are yelling:
It’s not you.
It’s the system you’re following.
And that system was never designed for a woman over 40.
🚨 The Fitness Industry Has Been Gaslighting Women for Decades
Most of the “gold standard” weight-loss methods pushed online:
• Low carb
• Eat less
• HIIT every day
• Fasting
• Keto
• “Just be consistent!”
…are based on studies done on men.
Not women.
And definitely not women navigating perimenopause, cortisol spikes, thyroid shifts, stress loads, and midlife metabolism.
Women everywhere are saying the same thing online:
💬 “My husband lost 30 lbs doing the same plan… I gained 8.”
💬 “At 43 it’s like my body forgot how to lose weight.”
💬 “The more cardio I do, the worse I feel.”
💬 “Every doctor just says eat less. I’m already eating less!”
The issue isn’t willpower.
It’s physiology.
⚖️ Why Men Lose Weight Doing the Bare Minimum And You Don’t
Let’s break down the unfair-but-very-real science:
1. Men have more muscle mass
Muscle = metabolic .
They burn more at rest ... literally existing. 😤
Women have less muscle, and cardio + restriction burns even more of it.
2. Testosterone is their cheat code
Men have 10–20x more.
Women 40+? Declining fast.
Less testosterone → less muscle → slower metabolism → more fat storage.
3. Their hormones are… boring
Steady. Predictable. Flat-line stable.
Your hormones?
A weekly reality show.
4. They aren’t carrying the same stress load
Women 40+ are:
• Working
• Parenting
• Managing life
• Handling the emotional load
• Riding the perimenopause roller coaster
High cortisol = belly fat storage + stubborn scale + burnout.
5. Their bodies don’t panic from dieting
Men drop calories → lose fat.
Women drop calories → metabolism slows → muscle drops → hunger hormones surge.
You’re not failing.
You’re responding exactly as your biology is designed.
🔥 Why Weight Loss Feels Impossible After 40 (AKA: Your Body Isn’t Betraying You — It’s Protecting You)
Here’s what actually shifts:
✨ Estrogen drops → slower metabolism, carb sensitivity, belly fat
✨ Progesterone dips → sleep disruption + cravings
✨ Testosterone declines → harder to build muscle
✨ Thyroid slows → YOU slow
✨ Stress skyrockets → cortisol overload
This isn’t “in your head.”
This is midlife physiology.
🌡 My ER Wake-Up Call (AKA: My Midlife Plot Twist)
I spent years doing it “right”:
Less food.
More workouts.
More discipline.
More tracking.
And I gained anyway.
Then one morning, my body waved the white flag.
Burnout → ER.
Not because I was broken.
But because I was following male-based fitness rules in a female midlife body.
Once I switched to hormone-smart, woman-centered training?
Everything shifted... energy, sleep, strength, mood, and weight.
✨ What Actually Works for Women 40+ (Based on Data, Not Diet Culture)
1. Strength training is queen
2–3 days/week → better metabolism, better hormones, better life.
2. Eating MORE (yes, really)
Women 40+ crash their metabolism when they undereat.
3. High-protein meals
25–35g per meal.
Protein is your midlife power tool.
4. CARBS. ARE. NOT. THE. ENEMY.
Carbs support thyroid + hormones.
Low-carb destroys women over 40.
5. Stress management FIRST
If cortisol is high, fat loss won’t happen.
Period.
6. Hormone-smart training cycles
More ebb. Less grind.
Your nervous system chooses the pace.
🧘♀️ What a Midlife-Friendly Week Actually Looks Like
Mon: Upper Strength
Tue: Walking / Yoga
Wed: Lower Strength
Thu: Low-Impact Cardio
Fri: Full-Body Strength
Sat: Active Recovery
Sun: Rest + a gentle stroll if you feel like it
Simple. Calm. Powerful. Sustainable.
🍽 What Eating for Hormone Balance Looks Like (No Starving Required)
• Protein-packed breakfast
• Steady-carb lunch
• Balanced dinner
• Fruit or dark chocolate snack
Your hormones will thank you.
💔 The Cost of Following Male-Based Programs? Years of Frustration.
How many times have you whispered:
“I’m doing everything right… why am I still struggling?”
Because you were never taught how your body works.
Until now.
🌅 What Happens When You Stop Fighting Your Body & Start Working With It
When I shifted from punishment → partnership:
My metabolism stopped pushing back.
My energy returned.
My confidence came back.
My body softened into safety.
The weight finally responded.
This is what I help women create inside EmpireSun Fitness:
Hormone balance.
Metabolism reset.
Strength.
Energy.
Clarity.
Identity.
A full-blown midlife glow-up.
🚀 Ready for Your
Comeback? Here’s Your Next Step.
✨ Grab Your Free 2-Day Energy Reset Plan
Made for women 40+.
Hormone-smart.
Metabolism-safe.
Zero restriction.
Actual food.
✨ Join the EmpireSun Fitness Tribe
Where women 40–55 get their spark back, together.
✨ Want a personalized midlife plan?
Book a free chat with me.
Let’s build a strategy for your physiology not his.
You’ve carried this burden long enough.
Let’s make the second half of your life the strongest half.
— Trish
Your Midlife Fitness Fairy Godmother ✨
P.S. If watching men lose weight while you gain makes you want to scream into a pillow… same, babe. That’s why everything I teach is built for the physiology, the hormones, and the comeback story of a woman in her prime... Not a man in his 30s with stable hormones and no emotional load.